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Consumer Color Preferences

Color is serious business.

Color packs the power of conveying a mood or message. It can make or break how people perceive a brand or a product.

How do you know if colors are communicating the right message for you and your business? Could they be different for men or teenagers or adults? Could there be differences based on ethnicity? All of these questions and more are answered within our color database.

People from all over the world

Experts agree that colors are seen differently by separate age groups, genders, and nationalities. These demographic differences are critical to all color strategies for visual communication, be it a product, a logo, a website, or any other visual image.

Stay up-to-the-minute on consumers’ color preferences.

Questions about color

We can help with substantive data from our Global Color Survey. Since 1997, we've been gathering data from over 120,000 people worldwide. The current "Global Color Survey" database is a compilation of demographic information about color symbolism and color preferences. As such, it has become the first database of its kind.

Note: Detailed information about the database can be found at the Demographic Research about Color.

Here's how demographic data about color helped a client with a critical color selection:

Wow! How cool. The color we had recommended for the packaging was purple - The client didn't like it and wanted justification for our choice. The data from the Global Color Survey showed that purple scored as either the #1 or #2 in all four age groups ! Thank you. This is going to make my presentation a lot easier.
Jim - Webster Design Group