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Color Consultation for Branding & Marketing

People see color before they absorb anything else.

The use of color is a studied science. Branding and marketing require critical color logic — nothing can be left to whimsy. Colorcom's consultants are experts in color psychology and branding design. You can trust us to get it right and scientifically right at that.

Marketing research indicates that over 80% of visual information is related to color. In other words, color conveys information—and sometimes these color signals are so subliminal that no one notices. Color can clearly identify a product or an organization—or communicate the quality of the merchandise. The right color is worth a thousand words–and can even make a multi-million dollar difference. (See our article "A Color that's Worth $80,000,000.")

Here are some of the ways that we'll develop the best color solutions for your project:

  1. Color Psychology
    We pinpoint the colors that convey your message about a product or service—and with demographics in mind (We'll use up-to-date information about consumer color preferences from our database to back it up.) Another consideration is that the effects of color can be trend-related or classical. We address either or both.

  2. Color Design
    We're experts when it comes to creating harmonious and innovative color combinations—and we've published several books about color design that universities as well as many designers use. We develop colors that work in sync with each other as well as color combinations that are so unusual that they create that "wow" factor.

  3. Visual Effects - Attention Getting or Soothing Colors
    The visual effects of the colors are serious considerations. As a scientific component of vision, color immediately affects the mechanisms of the human eye. Some colors pop out, others recede. (This is a critical aspect of "Point of Purchase" design.) Furthermore, some colors can irritate the eyes; others are comfortable and calming. We'll deliver the best visual effects for your project.

 


Download the Portfolio and Press Kit of Colorcom head consultant Jill Morton.