C O L O R C O M - Books and Seminars - Color Seminars and Custom Workshops

We'll bring the power of color to you. Color professor Jill Morton offers a series of seminars and custom workshops that will give you what you need to create a color impact in your business ... and your life. We cover all aspects of color - from design theory to color psychology and marketing.

Recent Speaking Engagements

Video of Jill Morton - Lifescan
(On the right side of the page is a green box with the words "Color Matters." Click on the fifth thumbnail.)

NACUFS - National Association of College & University Food Services Conference

"How to use color to create attractive and inviting dining environments and food presentations" was the focus of Jill Morton's keynote speech for the NACUFS' Western Regional Conference in Long Beach, California.
February, 2007

Embarq - Brand Forum

"How Color Communicates" was the topic for Embarq's Brand Forum in Kansas City. Jill Morton explained how personal preferences, trends, and hard-wired color responses affect our perceptions. (Plus a special focus on brand identity)
September, 2006

Interior Refiners Conference

Jill Morton presented a 3 hour educational seminar for interior designers at Hilton Head, S.C.. Topics included color theory and color harmony, and the scientific of color psychology and physiological responses to color. April, 2006

Xerox

Jill Morton spoke about the impact of color as a member of Xerox’s “Panel of Color Experts” at COLOR SENSE, a global color announcement event in San Francisco, March 30, 2005. Hosted by Bill Nye ("the Science Guy”), the all day event was attended by 600 Xerox customers, industry analysts and media. The session was broadcast live to over 100,000 Xerox employees around the world.

Ortho McNeil Pharmaceuticals (Tylenol)

Jill Morton presented a 6 hour seminar entitled "Color Impact." Color symbolism, color and marketing, brand identity, and the effects of color on pharmaceutical products were covered.

Attention Meeting Planners: If you're booking speakers for winter, spring or summer conferences or events, keep “Color Matters” in mind - I deliver high-content, programs that are lots of fun.
Jill Morton

About the color seminars and lectures

We offer several kinds of seminars. Some are based on the technical aspects of color, others cover marketing and consumer trends. We also offer informal lectures that are cover the key aspects of color with a light-hearted approach. Custom seminars that address your specific needs are also offered. A brief description of each kind of seminar is provided below.

Color Logic Seminars

Here's a list of topics that can be included in a standard workshop or one that can be tailored to fit your needs:

Color Symbolism and Trends
How colors create powerful psychological effects
Predicting trends and knowing how to use them
Visual Effects of Color
How colors create high or low visibility, relax or irritate the eyes
Physiological Effects of Color

How colors affect our moods, concentration, appetite and other aspects of our physical being.
Color Harmony and Color Design Concepts
Formulas for color harmony and successful designs
"Color Demographics and Personal Preference"
Specific effects of age, gender, national, religious and other factors on color perceptions

Note: Slides and other graphic images are used throughout the seminar.

Color and Marketing Seminar

The red hot topic of color and marketing is now available for an all day seminar or for any scheduling requirements. We'll also tailor it for your market. us for details.

Color Matters Seminars

These are informative sessions that deal with color in a fun way. Topics may include:

Getting in touch with your inner color
    What colors say about your personality
    How to use your favorite colors for your benefit

How colors evoke emotional reactions
    Love ‘em and hate ‘em colors
    Forbidden colors --- colors to avoid

The Top Ten Color Trends
    How to predict future trends
    Color trends to avoid

Intuitive Color Design
    Creating visual pleasure
    Easy guidelines for color harmony

us for details.

Custom Seminars & Workshops

We also offer specialized educational sessions for our clients. The seminar content can be "custom designed" for a specific industry (such as the healthcare, technology, interior design), or any specialized area.

A typical color seminar can be scheduled for half a day, a full day or two sessions on two different days. Workshops lasting a week or longer can be scheduled to meet your requirements.

us about your specific needs are and which topics you'd like to address.

Seminar Staff

Jill Morton has served as faculty at several universities. She holds a Masters in Art and Design and a graduate degree in Art Education from the University of California, Santa Barbara. She's the conceptualizer, manager and creative force behind the Color Matters web site and is the author of the Color Voodoo series of publications about color. Ms. Morton is also widely quoted by the media. Please visit the Press Room and Who We Are for more information.

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Research:
Why Color Matters