We'll bring the power of color to you. Color professor Jill Morton offers a series of seminars and custom workshops that will give you what you need to create a color impact in your business ... and your life. We cover all aspects of color - from design theory to color psychology and marketing.
Recent Speaking Engagements
Video of Jill Morton - Lifescan
(On the right side of the page is a green box with the words "Color Matters." Click on the fifth thumbnail.)
A.F. Smith - Color Seminar - Bermuda
"Colour Everywhere" presentations about how color can boost business and increase productivity in the workplace. One session was held for business people, one for architects and interior designers. 2009
NACUFS - National Association of College & University Food Services Conference
"How to use color to create attractive and inviting dining environments and food presentations" was the focus of Jill Morton's keynote speech for the NACUFS' Western Regional Conference in Long Beach, California.
February, 2007
Embarq - Brand Forum
"How Color Communicates" was the topic for Embarq's Brand Forum in Kansas City. Jill Morton explained how personal preferences, trends, and hard-wired color responses affect our perceptions. (Plus a special focus on brand identity)
September, 2006
Interior Refiners Conference
Jill Morton presented a 3 hour educational seminar for interior designers at Hilton Head, S.C.. Topics included color theory and color harmony, and the scientific of color psychology and physiological responses to color. April, 2006
Xerox
Jill Morton spoke about the impact of color as a member of Xerox’s “Panel of Color Experts” at COLOR SENSE, a global color announcement event in San Francisco, March 30, 2005. Hosted by Bill Nye ("the Science Guy”), the all day event was attended by 600 Xerox customers, industry analysts and media. The session was broadcast live to over 100,000 Xerox employees around the world.
Ortho McNeil Pharmaceuticals (Tylenol)
Jill Morton presented a 6 hour seminar entitled "Color Impact." Color symbolism, color and marketing, brand identity, and the effects of color on pharmaceutical products were covered.
Attention Meeting Planners: If you're booking speakers for conferences or events, keep “Color Matters” in mind - I deliver high-content, programs that are lots of fun. Jill Morton
About the color seminars and lectures
We offer several kinds of seminars. Some are based on the technical aspects of color, others cover marketing and consumer trends. We also offer informal lectures that are cover the key aspects of color with a light-hearted approach. Custom seminars that address your specific needs are also offered. A brief description of each kind of seminar is provided below.
Color Logic Seminars
Here's a list of topics that can be included in a standard workshop or one that can be tailored to fit your needs:
Color Symbolism and Trends
How colors create powerful psychological effects
Predicting trends and knowing how to use them
Visual Effects of Color
How colors create high or low visibility, relax or irritate the eyes
Physiological Effects of Color
How colors affect our moods, concentration, appetite and other aspects of our physical being.
Color Harmony and Color Design Concepts
Formulas for color harmony and successful designs
Color Demographics and Personal Preference Specific effects of age, gender, national, religious and other factors on color perceptions
Note: Slides and other graphic images are used throughout the seminar.
Color and Marketing Seminar
The red hot topic of color and marketing is now available for an all day seminar or for any scheduling requirements. We'll also tailor it for your market.
us for details.
Color Matters Seminars
These are informative sessions that deal with color in a fun way. Topics may include:
Getting in touch with your inner color
What colors say about your personality
How to use your favorite colors for your benefit
How colors evoke emotional reactions
Love ‘em and hate ‘em colors
Forbidden colors --- colors to avoid
The Top Ten Color Trends
How to predict future trends
Color trends to avoid
Intuitive Color Design
Creating visual pleasure
Easy guidelines for color harmony
us for details.
Custom Seminars & Workshops
We also offer specialized educational sessions for our clients. The seminar content can be "custom designed" for a specific industry (such as the healthcare, technology, interior design), or any specialized area.
A typical color seminar can be scheduled for half a day, a full day or two sessions on two different days. Workshops lasting a week or longer can be scheduled to meet your requirements.
us about your specific needs are and which topics you'd like to address.
About the speaker - Jill Morton
Jill Morton has served as faculty at several universities. She holds a Masters in Art and Design and a graduate degree in Art Education from the University of California, Santa Barbara. She's the conceptualizer, manager and creative force behind the Color Matters web site and is the author of the Color Voodoo series of publications about color. Ms. Morton is also widely quoted by the media. Please visit the Press Room and Who We Are for more information.
