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Colorcom Director and head consultant Jill Morton has contributed to a number of newsworthy pieces about color. A sampling of her "quotable quotes" follow:

USA Today – December 8, 2008
“More holiday shoppers are buying gifts based on color”
"'People form a personal connection to a product in a color they like,' says Jill Morton, head color consultant at Colorcom."

The Costco Connection - January 2009
"Curious about Color"

The Washington Post - April 16,2007
“What do colors mean?”
" 'Bright colors are very stimulating, and muted colors are very soothing,' said Jill Morton"

Real Simple - September 2007
"Easy tips for great red lips"

Video of Jill Morton at Lifescan
(On the right side of the page is a green box with the words "Color Matters." Click on the fifth thumbnail.)

New York Times, March 16, 2006, "Angling for the Edge in Tennis? Wear Red" Style E9
"I phoned a color consultant for advice. 'You mean you want to project confidence and a winning attitude on the court?' said Jill Morton, chief executive of Colorcom ...."

Washington Post October 28, 2004, "Orange Redeemed" Home section p.1
"'Our prehistoric ancestors had the warmth of the fire,' says Jill Morton ...'And so these warm colors are, to this day, evocative of comfort. These things are hard-wired into us. In terms of physiological and psychological responses, earthy warm tones are part of our dwelling heritage.'"

How Magazine - August, 2004, "Spinning the Color Wheel" pp. 44-48
"Since 1997, Morton has tracked the chromatic preferences of more than 50,000 people worldwide. in the Global Color Survey database. Armed with this tool, she accurately predicted the return of orange as a millennial symbol of both freshness and optimism."

Sundance Channel - April 2004
Excerpts from "A Guide to Color Symbolism" - a book by Jill Morton - appeared on the Sundance Channel's "Anatomy of a Scene - The United States of Leland" as examples of color theory.

Chicago Tribune, October 2002, "Hue knew?" p. 17
" 'Climate dictates color. Color makes a geographical statement,' says Jill Morton, president of Colorcom."

House and Garden - April 2002, "The Rules of Blue" p. 180
" ' A plane of blue will seem to fog your vision' says Jill Morton..."

American Demographics - February 2002, "Color by Numbers" p. 30
" 'The bottom line is that color is really about demographics,' says Jill Morton. 'And it's not a fixed situation either, because your color preferences change over time.' "

Fortune Magazine - November 9, 1998, "The iMac: Fast and Cute," p. 46
"Color: The blue-green color—which Apple has dubbed 'Bondi Blue' after the surfing mecca in Australia—appears all over the machine. According to Jill Morton, author of Color Voodoo, the color evokes flowing water and nature, making technology- averse users more comfortable. Plain blue and gray, Morton says, 'connote technology."

USA Today - May 30, 2000, "Advertisers Choose Steely Blue Hues to Lure Consumers," p.1- Money
" 'Orange is the powerful new color,' Morton predicts."

Visual Arts Trends, February, 2000,"The Color of the Next Century "
"Industry experts seem to agree, but what about the general public? An on-line poll is presently being conducted by colormatters.com, a web site hosted by J.L. Morton, the author of 'Color Matters,' a color professor at the University of Hawaii, and, arguably, the authority on color. As of mid-June 1999, the far-and-away leader is metallic silver/platinum, with approximately 22 percent of the public vote. Blue is a distant second, with 8.7 percent, and metallic gold (don't ask) is third, with 8.5 percent. However, combined with other blue-like colors such as blue purple, light blue, dark blue, blue green and cyan, blues rack up a total of over 31 percent (6.7, 4.6, 2.4, 5.8 and 3.3 percent respectively)."

Entrepreneur Business Start-Ups - November, 1998, "Singing the Hues," p. 17
"If you find yourself growing sleepy, bored or hungry after a few hours in your home office, take a look at your walls."

Quirks of the Color Quest October, 2000
Originally published in Visual Arts Trends
"Any new color or colors are not only going to get the consumer to pay attention, but to pay a good price as well."

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Ms. Morton has also been quoted and/or reproductions of her work published in the following books and magazines:

E-Business News - May 22, 2001, "Caring about color"
Office Journal . Haworth Inc. - February 1998
Metropolis Magazine- "Guide to the Worldwide Web Metropolis" August 1996
Digital Output - April 1999, "Coloring the World Wide Web," pp 22-32
Web By Design: The Complete Guide by Molly Holzschlag - quoted in several chapters
Fine Arts WebGuide (published by Classroom Connect) - 1998
Bandwidth Magazine - "Designing Web Pages with Displays in Mind," p.38, July 1997

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