Press Room
Download Jill Morton's Press Kit.
(This is a smaller version of a larger press kit - available upon request.)
Phone: 707-709-8988
Colorcom director and head consultant Jill Morton has contributed to a number of newsworthy pieces about color. A sampling of her "quotable quotes" follow:
Xerox Features - May-June, 2011
Finding Colors that Sell
Easy Color Symbolism for Everyday Document Design
Color Harmony in Business Documents
The Art Institute Magazine - January 2011
Color Theory Influences Design
Inc. Magazine - October 2010
"How to Choose the Right Colors for Your Brand"
"Morton explains that point-of-purchase sales (e.g. walking down the aisle of a pharmacy), are difficult because your product may sit on the shelf with at least 20 or 30 other products."
Business Insider - May 31, 2011
Selecting the Right or Wrong Colors Can Affect Your Business and Bottom Line
3 Steps to Choosing Color
USA Today – December 8, 2008
“More holiday shoppers are buying gifts based on color”
"'People form a personal connection to a product in a color they like,' says Jill Morton, head color consultant at Colorcom."
The Costco Connection - January 2009
"Curious about Color"
The Washington Post - April 16,2007
“What do colors mean?”
" 'Bright colors are very stimulating, and muted colors are very soothing,' said Jill Morton"
Real Simple - September 2007
"Easy tips for great red lips"
Lifescan Video
Video of Jill Morton at Lifescan
(On the right side of the page is a green box with the words "Color Matters." Click on the fifth thumbnail.)
The New York Times, March 16, 2006, "Angling for the Edge in Tennis? Wear Red" Style E9
"I phoned a color consultant for advice. 'You mean you want to project confidence and a winning attitude on the court?' said Jill Morton, chief executive of Colorcom ...."
The Washington Post - October 28, 2004, "Orange Redeemed" Home section p.1
"'Our prehistoric ancestors had the warmth of the fire,' says Jill Morton ...'And so these warm colors are, to this day, evocative of comfort. These things are hard-wired into us. In terms of physiological and psychological responses, earthy warm tones are part of our dwelling heritage.'"
How Magazine - August, 2004, "Spinning the Color Wheel" pp. 44-48
"Since 1997, Morton has tracked the chromatic preferences of more than 50,000 people worldwide. in the Global Color Survey database. Armed with this tool, she accurately predicted the return of orange as a millennial symbol of both freshness and optimism."
Sundance Channel - April 2004
Excerpts from "A Guide to Color Symbolism" - a book by Jill Morton - appeared on the Sundance Channel's "Anatomy of a Scene - The United States of Leland" as examples of color theory.
Chicago Tribune, October 2002, "Hue knew?" p. 17
" 'Climate dictates color. Color makes a geographical statement,' says Jill Morton, president of Colorcom."
House and Garden - April 2002, "The Rules of Blue" p. 180
" ' A plane of blue will seem to fog your vision' says Jill Morton..."
American Demographics - February 2002, "Color by Numbers" p. 30
" 'The bottom line is that color is really about demographics,' says Jill Morton. 'And it's not a fixed situation either, because your color preferences change over time.' "
Fortune Magazine - November 9, 1998, "The iMac: Fast and Cute," p. 46
"Color: The blue-green color—which Apple has dubbed 'Bondi Blue' after the surfing mecca in Australia—appears all over the machine. According to Jill Morton, author of Color Voodoo, the color evokes flowing water and nature, making technology- averse users more comfortable. Plain blue and gray, Morton says, 'connote technology."
USA Today - May 30, 2000, "Advertisers Choose Steely Blue Hues to Lure Consumers," p.1- Money
" 'Orange is the powerful new color,' Morton predicts."
