The psychological effects of color are powerful. Colors affects all our visual experiences. Whether it's the perception of a brand, the perception of a person, the perception of food, the perception of charts or text, color is always adding information.
As experts in color psychology and design, we provide support for color trademark litigation and multimedia services for PowerPoint presentations, charts, photographs, and other visual media for the courtroom.
Color and brand identity is critical issue and has become the subject of considerable litigation in recent years.
Can a business own a color or color combination? If a company manufactures a product in a certain color combination (for example blue and orange), does that prevent other companies from using similar colors on a similar product? There are many answers, but in most cases the primary issue is the function of the color or colors.
Colorcom has the broadest expertise available to address the legal issues that arise in these disputes. We have the credentials, knowledge, and legal experience to analyze the disputed colors, including but not limited to functional symbolism, visual effects and the aesthetics of the colors. We also have a color database of over half a million entries that support our analyses.
Please contact us for more information.
Phone: 808-738-1118
The facts matter. However, words alone may not suffice. Our primary source of sensory input is visual. Current marketing research has reported that approximately 80% of what we assimilate through all the senses, is visual. Furthermore, we communicate most powerfully when we tap multiple senses (auditory, visual, tactile, etc.).
Colorcom's professionals are experts in creating compelling visual pictures to support your case. We take it step further by using color to create the right perceptual and psychological effect.
Consider the following:
Color strongly influences perceptions. Color adds an extra tag of information on all visual media.1
1. Journal of Experimental Psychology ResearchColor can also be used to draw attention to key areas and make other things less obvious. It increases memory, engages, and informs.2.
2.ResearchWe're experts in all visual media - PowerPoint presentations, charts, photographs, and even what your client wears during the trial.
Colorcom's multimedia support team is headed by Jill Morton. Ms. Morton holds a Masters Degree in Design and a related degree in Education. She has served as faculty at several universities and is the author of a highly acclaimed series of publications about color psychology, color theory and multimedia design (including a design guide for PowerPoint).
Let us help you achieve your goal - whether it's multimedia support or expert witness testimony.
Please contact us for more information about .
Phone: 808-738-1118
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