Color Consultation for the Pharmaceutical Industry
Brand Identity
Competition in the pharmaceutical industry is robust. The shift in priorities toward marketing, means that color is now a critical component of brand development and product identity. This requires that the colors must be researched and tested, a little like the drugs themselves.
Nothing can be left to chance – and this is where we offer a unique offering of services.
First, we can help pinpoint the most successful colors for a pharmaceutical product with extensive statistical data from our Global Color Database of over 60,000 people worldwide. Up-to-date information about consumer color preferences within any specific demographic groups can be readily accessed. For example, the colors perceived to be powerful by American males ages 35-44, or the specific symbolism of any given color, such as orange.
Second, we also focus on aesthetically pleasing color designs for the actual product as well as the packaging.
Third, we develop functional color designs – colors or color combinations that help consumers identify pills and pill dosages, thereby eliminating medical errors.
Whether you're just starting product development or looking for professional advice on preliminary concepts, we can help you maximize the power of color and avoid costly mistakes.
Note: See "Taking the Color of Medications Seriously" by Jill Morton, Colorcom's primary consultant and CEO.
Color and Marketing Seminar
The red hot topic of "Color and Marketing" - specifically for the pharmaceutical industry - is now available for an all day seminar or for any scheduling requirements.
Please contact us for more information.
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