Color Consultation
Products and Corporate Identity

Color has become so integral to marketing that nothing can be left to whimsy. Marketing research indicates that over 80% of visual information is related to color. In other words, color conveys information. It identifies a product or a company, as well as the quality of the merchandise and much more. The right color is indeed worth a thousand words.

Here are some of the ways that we'll develop the best color solutions for your project.

1. We pinpoint the colors that convey your message about the product or service - and with demographics in mind (We'll use up-to-date information about consumer color preferences from our database to back it up.)

2. We're the experts when it comes to creating harmonious and innovative color combinations. We develop colors that work in sync with each other as well as color combinations that are so unusual that they create that "wow" factor.

3. The visual effects of the colors is also a focus. As a scientific component of vision, color immediately affects the mechanisms of the human eye. Some colors pop out, others recede.

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Portfolio

We've just updated our portfolio of recent projects. Of note, Of note, the colors for E-Z-GO golf cars. Also, the colors of Tylenol's new "Extra Strength Rapid Release" Gel Capsule and Xerox's "Panel of Color Experts." For more details, please link to Colorcom's portfolio.

See head consultant Jill Morton in a video for Lifescan.
(On the right side of the page is a green box with the words "Color Matters." Click on the fifth thumbnail.)

Do you need facts?

If you're not certain about the powerful effects of color, please link to a compilation of recent research about color. We've weeded out the fluff and have footnoted most of the facts. Click here > Does color really matter?

We can help you select, specify, communicate and control color!

Colorcom provides successful color solutions for products, packaging, corporate image, and much more. We bring the broadest knowledge base and the highest level of expertise to our projects. From classic solutions to cutting edge flash, from state of the art design to digital technology, we know how to make it happen.

We're a new breed of color consultant

Colorcom is redefining color consultation and bringing it to a higher level than what has ever existed. We offer the same services as other experienced consultants, but with more expertise and unique abilities. To find out more, follow the link to About Us and the Press Room to find out more.