About Color - Colorcom

Color Consultation | Marketing Research | User Interface Design | Web Site Design | Architecture and Interior Design

We can help you select, specify, communicate and control color!
Are you seeking the color of success?

Marketing psychologists state that a lasting impression is made within ninety seconds and that color accounts for 60% of the acceptance or rejection of an object, person, place, or circumstance. Because color impressions are both quick and long lasting, decisions about color are a critical factors in success of any visual experience.

Color, or the lack of it, sends a potent message.

Color can sway thinking, change actions, and cause reactions.

Red means "stop" and green means "go." Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions. Color sends a subliminal message, one which plays a critical role in success or failure.

If you need statistics, we can provide an analysis from our unique color database.This ongoing survey contains demographic information about color from 50,000 people - from all point on the globe.

There is something numbing about an excess of anything.
Color combinations can attract or distract.

The human brain requires a sense of order or it will reject whatever it sees. If too many colors are used, the viewer will become visually confused and will reject the image. If not enough color is used, boredom results. The right color combinations can be as important as the individual colors.