About Us, About Color
Who We Are

Colorcom's offices are located in Honolulu, Hawaii, the crossroads of East and West, and in New York. We'll tackle your project at any point on the globe and bring you the broadest knowledge base in the field of color. Our staff of color experts includes Jill Morton and Lawrence Peterson.

Jill Morton

Jill Morton is one of the foremost color experts and researchers in the world today. In her primary work as a color consultant, as chief executive officer of Colorcom, she brings the utmost level of technical and professional knowledge about color to a wide range of projects. Psychological color impact, innovative color combinations, attractive color harmonies, visual ergonomics and marketing trends are the critical factors she addresses in prescribing successful solutions for her global clients.

Morton is the author of the Color Voodoo series of books about color symbolism and color theory. As director of the International Color Research Institute, she manages the Global Color Database, a one-of-a-kind compilation of information about color preferences and associations gathered from over 60,000 people world-wide, since 1997. Morton is also the webmaster, author and illustrator of the award-winning web site, Color Matters - a leading source for information about color on the web today.

Lawrence Peterson

Larry Peterson is one of the most knowledgeable experts in field of global color symbolism today. He is the author of Global Graphics:Color.

Colorcom is redefining color consultation and bringing it to a much higher level than what has existed before. We offer the same services as other experienced consultants, but with more expertise and unique abilities. Here's why:

• First of all, our staff has the highest academic credentials - we all have Masters degrees in design areas. Consequently, we bring the highest level of technical and professional knowledge to all our projects. Furthermore, we provide consultation in a wide range of specialized areas. Marketing trends, innovative color combinations, and visual ergonomics are a few of the factors that we address.
  
  
• Second, we're the experts that media seek when color makes the news. Fortune Magazine, USA Today, Entrepreneur and many others have quoted Jill Morton, the principal consultant at Colorcom. Our opinions are well-informed and highly respected by the media. We bring the same to our clients. (Link to our Press Room for more info and links to our quotes in these articles,)
  
  
• Third, we have a unique color database that consists of input from 60,000 people from all over the globe (over half a million entries). On a project by project basis, we provide our clients with statistical facts based on an analysis of this data. For example, if a client needs to know which colors American men, ages 30-55, associate with dependability and high technology, we can generate the answers, as well as an interpretation of trends.
  
  
• Fourth, we have published the most up-to-date books about color symbolism and color theory available today. Colorcom's principal consultant, Jill Morton is the author of the Color Voodoo series of books about color. Prestigious universities, such as Rocky Mountain School of Design , use these books as textbooks. Distinguished clients such as the U.S. State Department, Gallo Vineyards and many others have purchased these publications as a resource for their design team.
  
  
• Finally, our award-winning educational web site, Color Matters, is the #1 source for information about color on the web today. It provides invaluable information about color's relationship to physics, architecture, optics, user-interface and countless other areas.

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Affiliations

ISCC - Inter-Society Color Council

AIC Study Group on Environmental Design

Please contact us for more information.

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Research:
Why Color Matters

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